How to show up authentically on LinkedIn
an interview with Paige Goldstein
In this edition of The AHA! Moment, I chat with my first guest of 2025, Paige Goldstein. Paige is the founder of the ripple effect, LinkedIn expert, and a digital nomad. In our conversation, she shares her inspiring journey of traveling the world while building a thriving business that empowers soul-led female leaders to show up authentically on LinkedIn.
We dive into Paige's perspective on the power of manifestation, spirituality, and how these elements shape her approach to LinkedIn strategy. Paige also reveals her best tips for creating engaging content, setting clear intentions, and staying true to yourself in the digital space.
If you're looking to elevate your LinkedIn presence and personal brand, this is for you! Be sure to listen to The AHA! Moment Podcast for the full episode, filled with all the actionable advice and inspiration to help you succeed going into this upcoming year.
And, if you happen to be a female leader interested in a real framework that you can follow when it comes to establishing yourself and showing up authentically on LinkedIn, check out the ripple effect and join the waitlist for the next cohort in the spring!
Also, cast your vote below — I’m curious…
For those who aren’t familiar with the ripple effect, what is it and why do more female leaders need to be on LinkedIn?
I booked a one way ticket to Hawaii and just was going to let my intuition lead me of where to go next. I was able to meet a couple other friends that also were fully remote and we traveled the world together while working and really built communities and friendships all over. I was working in corporate for the past five years, and this past April left with the intention of taking time off to enjoy travel without working a 9-5 and also to have spaciousness for myself to think of what I wanted to create. In time, after a lot of ups and downs, this was the ripple effect, which is empowering soul led leaders to show up and build their brands authentically.
It's really this gap I find on LinkedIn where a lot of yoga instructors, healers, or light-workers either never created a LinkedIn or deleted LinkedIn when they left the corporate world. So empowering all of these individuals to really show up and share their journeys and learnings and stories for perspective, I find even more valuable than a lot of content that's on LinkedIn right now.
I had that realization, like perhaps an old boss of mine isn't this role model that I aspire to be. Rather, it’s actually this retreat host who is maybe a sound healer and a yoga instructor.
In this process, in between leaving corporate and deciding what was next, I stuck to posting on LinkedIn authentically. That's really when my brand grew. The biggest was through vulnerability and that realization was you don't need to show up polished.
Although everyone shows up for a promotion or a new role, it’s like, how can you show up and say, I just left my job and this is why, and I'm a human and help bring out that human element and everyone else as well?
What are some key strategies for growth on LinkedIn?
It's so individualized and based on the person and your intention. First would be mindset, because the creator mindset is something you really have to master before sharing. You have to be devoted to authentic content, that’s really important to me. The intention would be to create ripple. You have to be authentic, but there's a whole mindset piece that is step one of, how do I show up? How do I not care about what Sally from high school thinks of me? How do I actually create content so that the person who doesn't even know me yet can find me?
Then, in terms of growth, consistency on LinkedIn has been my key to success. How do you show up consistently? Whatever that means to you. When I started, it was once a week. Then it was like twice a week and now it's at least five times weekly. That consistency piece is really crucial for growth and then authenticity you see creators that are sharing their highs and their lows grow because people actually know them as a person, so that helps personal and professional growth too.
You’re a digital nomad that has lived abroad and traveled a lot these last few years – where has been your favorite place to travel and how has traveling shaped who you are today as a creator, entrepreneur, and human being?
It's been the number one thing that has transformed my life. And not even international travel. I would say just leaving your hometown of where you're from. It’s so easy to get comfortable in your bubble. I would really lean into podcasts and books before I left to travel to really curate my internal state and my environment, my mind. That's honestly how I started nomading. I didn't know anyone else in my bubble who was a digital nomad, so I went to podcasts and books to be like, this is what I want to do. This is what I'm going to surround myself with.
Travel, it's really just opened my eyes up to, which I feel like is rare in the U.S., but believing in the good in people. When you travel, and I've experienced being in a country, I don't know the language, you can still communicate with strangers that actually help you and support you and want to show you their country. It's really just a beautiful belief in humanity and the goodness of humanity. I also think it’s difficult for me now coming back to the U. S. because you pull pieces of every place you've ever lived of values that you really believe in. I feel very honored and am grateful to have been born and raised in the Northeast, which I'm sure you know it's just very career-oriented and work driven and it's given me a really great work ethic and desire to create and grow and really always be thinking of what's next.
But then you go live on an island in Greece that's so removed and people's jobs and work is like… fishing. How do you balance the two? What matters to you? So you see spectrums of everything. How do you pick what values matter and balance everything? Because use you're really creating your own life. It expands what work is, it expands what values are and what’s important.
What has your journey with manifestation and spirituality been like? How much has it impacted you and where you are today, operating from a place where you feel your whole, authentic self?
My senior year of high school is when I first started yoga. When I started, I didn't know the deeper meaning of yoga, the philosophy, and the meditation and everything behind that. I started it for stress reduction, exercise, and zen.
It's been a tool for me through travel that when everything changes, you see the outside of travel of beautiful destinations and living at the beach, but it's like everything in the world shifts. There's no constant thing that you can rely on, even like what you can do with your eyes closed at home. Yoga for me during travel has been this one constant that no matter where I am, I know I can do yoga and go back inward to myself.
Through travel, I've been exposed to other perspectives of yoga and styles and instructors. It's powerful as well.
Around spirituality in general, I got more exposed to being open to going to retreats. My friend invited me to see Eckhart Tolle, um, live speaking last year in Cape Town. I had read one of his books. From there, it really was that transformation for me to understand more about the power of the present moment. The open mindedness and just saying yes to things that interest you, I think is really important.
I think I've always manifested before I even knew what manifesting was, but really curating your own headspace and mindset for what you want your outcome to be. Your intention is so important and I incorporate a lot of that even within the ripple effect we start every single session with a meditation and with our intention, because if without those without your intention, your work can be purposeless or aim like without an aim. I've just seen a vision board turn into reality because I know where I’m going, and I believe it also comes with hard work.
When you are aware of what you want, then the universe can conspire and help you with that intention piece, and trusting the process of it all as well.
What’s been the hardest lesson that you’ve learned thus far in your journey?
2024 was probably my hardest year yet, just in terms of transformation, growth, difficult conversations, unknowns. I think I had to identify with a Paige for Positivity, that lesson was hard for me because I had was making it harder for myself to be going through hard times and to be not happy or to be going through a period of anxiety or depression. When I identified with a Paige for Positivity, it was adding that level of difficulty. That lesson came through meditation and hiring a mentor and a coach. You're a human experience goes through ups and downs and by not surrendering to just feeling and letting myself be unhappy or sad or lost or confused or in a dark time was making it that much harder.
Allowing feelings to be felt from all ends of the spectrum was probably the biggest learning and lesson, especially as someone who feels like they find joy in making other people happy and being positive and being that like bright light.
I learned you can still be that but also allow yourself to feel all feelings as well and it actually will make it easier if you don't put labels and titles on yourself.
Where can people find you online?
Instagram: @paigegoldstein_ @rippleeffect444
LinkedIn: https://www.linkedin.com/in/paigegoldstein
Join the ripple effect’s 2025 cohort waitlist HERE!
Cheers,
Angelina